With Super Bowl right around the corner, MAXON customer ISD (Innovative Show Design) is responsible for ensuring that each broadcast commentator area during the game (each set and desk area where commentators will sit and be filmed) is broadcast-perfect. They develop each set virtually (via VectorWorks and CINEMA 4D R11) as mock-ups to preview color, lighting, etc. prior to the actual physical set being ordered and manufactured. They also manage the on-site set-up to ensure everything marks exactly to the pre-approved plans.

ISD has also been tapped to create the sets for the 2009 Speed Week at the Daytona 500, taking place February 15th.

As an overview, ISD is a design firm specializing in scenic and lighting services for television productions, corporate events, and live theater. Its Emmy Award-winning staff creates custom designs and one-of-a-kind environments based on each client's needs, from specific show components to entire turnkey productions. Their use of cutting-edge technology, combined with great attention to detail, has made Innovative Show Design a leader in the industry, and the top choice of some of the largest production companies in the world.