Innovative Show Design (www.ishowdesign.com) used Maxon Cinema 4D to design the commentator sets for Super Bowl XLIII. The animation application was used to pre-visualize each virtual set mock-up and included textures and animations. Cinema 4D and XPresso was also used to show how the sets would be lit, applying realistic color temperatures, intensities, directions, etc. The design took place prior to the actual physical set being ordered and manufactured. Sets included the Pirate Ship, which served as the main commentator desk for NBC; the NFL Experience, which acted as an interactive theme park for fans on site; and the Super Suite, which served as a Red Carpet area, where celebrity interviews took place.